E-commerce has transformed the way billions of people shop, pay for products and interact with brands. What started as a convenient alternative to physical stores has developed into a global industry worth trillions of dollars.
Companies such as Amazon, Alibaba and JD.com operate enormous digital marketplaces, while newer competitors including PDD Holdings, Coupang, MercadoLibre and Sea’s Shopee continue expanding rapidly across major international markets.
But which e-commerce companies are actually the biggest in the world in 2026?
For this TopMost10 ranking, we use latest full-year consolidated company revenue available in 2026 as the primary measurement.
This approach is more consistent than mixing revenue, gross merchandise volume (GMV), market capitalization, website traffic and number of customers.
Here are the top 10 biggest e-commerce companies in the world in 2026.
How We Ranked the World’s Biggest E-commerce Companies
The primary metric used for this ranking is latest reported full-year consolidated revenue.
Most companies on this list reported calendar-year 2025 results during 2026. Alibaba operates on a fiscal year ending in March, so its fiscal 2026 results are used.
There is an important limitation to understand.
These companies do not all have identical business models. Amazon generates revenue from AWS and advertising in addition to retail. Rakuten operates financial and mobile businesses. Sea owns Shopee but also operates digital financial services and gaming businesses.
Similarly, marketplace companies may recognize only fees and commissions as revenue rather than the full value of products sold through their platforms.
Therefore, revenue should not be confused with GMV.
Despite those differences, consolidated revenue provides a useful and verifiable way to compare the overall commercial scale of companies whose businesses are substantially connected to digital commerce.
10. eBay — $11.1 Billion
Country: United States
Latest Full-Year Revenue: Approximately $11.1 billion
Major Platform: eBay
eBay is one of the companies that helped create modern online shopping.
Founded in 1995, the platform became famous for online auctions before developing into a massive global marketplace connecting professional sellers, small businesses and individual consumers.
Although eBay is considerably smaller by revenue than Amazon and several Asian e-commerce giants, its marketplace remains highly influential in categories such as collectibles, automotive parts, fashion, sneakers, refurbished electronics and second-hand goods.
For full-year 2025, eBay reported approximately $11.1 billion in revenue, an increase of about 8% from the previous year.
The company also reported approximately $79.6 billion in gross merchandise volume during the year.
Why eBay Remains an E-commerce Giant
- One of the world’s oldest major online marketplaces
- $79.6 billion in 2025 GMV
- Strong position in recommerce and collectibles
- International buyer and seller network
- Increasing use of artificial intelligence for shopping discovery
See the latest financial results from eBay Investor Relations.
9. Shopify — Approximately $11.6 Billion
Country: Canada
Latest Full-Year Revenue: Approximately $11.6 billion
Business Model: E-commerce infrastructure
Shopify is different from most companies on this list.
Rather than operating primarily as one enormous consumer marketplace, Shopify provides the technology that enables millions of merchants to build and operate their own online and physical retail businesses.
The company’s platform provides storefront technology, payments, checkout, inventory tools, marketing services and numerous other commerce solutions.
Shopify reported revenue growth of approximately 30% during 2025, demonstrating that its platform continues to expand even after the extraordinary e-commerce growth experienced earlier in the decade.
Artificial intelligence is becoming increasingly important to Shopify’s strategy as AI changes how consumers discover products and how merchants operate stores.
Why Shopify Is One of the World’s Most Important E-commerce Companies
- Powers businesses in numerous countries
- Approximately 30% revenue growth in 2025
- Major payments infrastructure
- Strong enterprise-commerce business
- Increasing investment in AI-powered commerce
- Allows brands to own their customer relationships rather than relying entirely on marketplaces
Read Shopify’s latest company results at Shopify Newsroom.
8. Rakuten Group — Approximately $16 Billion
Country: Japan
FY2025 Revenue: ¥2.497 trillion
Major Commerce Platform: Rakuten Ichiba
Rakuten is one of Japan’s largest digital-commerce and internet-services groups.
Its best-known e-commerce business is Rakuten Ichiba, an online marketplace connecting consumers with merchants throughout Japan.
However, Rakuten has developed far beyond traditional e-commerce.
The company operates businesses spanning fintech, credit cards, banking, telecommunications, digital content and online services.
Rakuten reported record consolidated revenue of approximately ¥2.497 trillion in 2025, representing growth of about 9.5% year over year.
Its Internet Services segment alone generated approximately ¥1.37 trillion in revenue.
Why Rakuten Makes the Top 10
- One of Japan’s leading online marketplaces
- Large loyalty ecosystem
- Major fintech operations
- Record consolidated revenue in 2025
- Strong integration between shopping, payments and financial services
Explore its latest financial results through Rakuten Group Investor Relations.
7. Sea Limited — $22.9 Billion
Country: Singapore
2025 Revenue: Approximately $22.9 billion
Major E-commerce Platform: Shopee
Sea Limited is the parent company of Shopee, one of the largest e-commerce platforms in Southeast Asia and other emerging markets.
Shopee’s rise has been remarkable.
The mobile-focused marketplace competes through a combination of competitive pricing, extensive seller participation, integrated logistics, digital payments and localized shopping experiences.
Sea reported approximately $22.9 billion in consolidated GAAP revenue during 2025, representing growth of 36.4% year over year.
Shopee alone served around 400 million active buyers and 20 million sellers during 2025.
Sea said Shopee generated approximately $5 billion in GAAP revenue during the fourth quarter alone, while quarterly GMV reached approximately $36.7 billion.
Why Shopee Has Become So Successful
- Approximately 400 million active buyers in 2025
- About 20 million sellers
- Strong presence in Southeast Asia
- Mobile-first shopping strategy
- Integrated logistics and payments
- Rapid GMV and revenue growth
Read Sea’s financial information through Sea Limited Investor Relations.
6. MercadoLibre — $28.9 Billion
Region: Latin America
2025 Revenue and Financial Income: Approximately $28.9 billion
Major Platforms: Mercado Libre and Mercado Pago
MercadoLibre is the dominant e-commerce and fintech ecosystem across much of Latin America.
The company has built an interconnected platform combining online shopping, payments, logistics, advertising and financial services.
Its Mercado Libre marketplace serves consumers across major Latin American economies, while Mercado Pago has become a significant financial platform in its own right.
MercadoLibre reported approximately $28.9 billion in net revenues and financial income for 2025, up substantially from approximately $20.8 billion in 2024.
The company continued expanding rapidly into 2026.
By the second quarter of 2026, MercadoLibre reported approximately 131 million unique buyers over the previous twelve months and about 2.9 billion items delivered during that period.
Why MercadoLibre Is Latin America’s E-commerce Leader
- Massive regional marketplace
- Integrated Mercado Pago fintech ecosystem
- Large proprietary logistics network
- 131 million unique buyers on a trailing-12-month basis by Q2 2026
- Strong growth across commerce and financial services
Learn more from MercadoLibre Investor Relations.
5. Coupang — $34.5 Billion
Company Base: United States / major operations in South Korea
2025 Revenue: Approximately $34.5 billion
Major Platform: Coupang
Coupang has built one of the world’s most advanced e-commerce logistics networks.
The company is particularly dominant in South Korea, where its fast-delivery infrastructure has helped redefine consumer expectations around online shopping.
Coupang’s Rocket Delivery service became famous for providing extremely fast fulfillment through an extensive network of warehouses and logistics facilities.
For 2025, Coupang reported approximately $34.5 billion in total net revenue, representing growth of 14% on a reported basis.
Its core Product Commerce segment generated approximately $29.6 billion.
Coupang is also expanding beyond its original Korean e-commerce business through international and developing offerings.
Why Coupang Is One of the World’s Biggest E-commerce Companies
- $34.5 billion in annual revenue
- Advanced fulfillment infrastructure
- Powerful position in South Korean e-commerce
- Rapid delivery capabilities
- Growing international operations
See company results at Coupang Investor Relations.
4. PDD Holdings — $61.8 Billion
Country of Origin: China
2025 Revenue: Approximately $61.75 billion
Major Platforms: Pinduoduo and Temu
PDD Holdings has become one of the most disruptive forces in global e-commerce.
The company operates Pinduoduo, a major Chinese commerce platform, and Temu, the international marketplace that expanded rapidly across numerous countries.
Temu became known globally for aggressively priced products, heavy digital advertising and a marketplace model connecting consumers with a vast network of merchants and manufacturers.
PDD Holdings reported approximately RMB431.85 billion, or $61.75 billion, in total revenue during 2025.
That represented growth of about 10% from the previous year.
The company’s revenue came primarily from online marketing services and transaction services.
Why PDD Holdings Has Grown So Quickly
- Enormous Chinese Pinduoduo marketplace
- Rapid international expansion through Temu
- Competitive pricing strategy
- Large merchant ecosystem
- $61.75 billion in 2025 revenue
- Strong investment in supply-chain capabilities
Review the company’s financial information at PDD Holdings Investor Relations.
3. Alibaba Group — Approximately $148 Billion
Country: China
Fiscal 2026 Group Revenue: More than RMB1 trillion
Major Platforms: Taobao, Tmall, AliExpress and Alibaba.com
Alibaba remains one of the most influential e-commerce companies ever created.
The Chinese technology group operates a collection of platforms serving consumers, businesses and merchants across China and international markets.
Taobao and Tmall form the core of Alibaba’s Chinese consumer-commerce ecosystem.
Alibaba.com connects businesses globally, while AliExpress serves international consumers.
The group has also expanded into cloud computing, logistics, artificial intelligence and other technology businesses.
Alibaba’s fiscal 2026 e-commerce business generated approximately RMB449.4 billion in revenue, while total group revenue exceeded RMB1 trillion.
Quick commerce also expanded rapidly, with Alibaba reporting approximately RMB78.5 billion of fiscal 2026 quick-commerce revenue, up 47% year over year.
Why Alibaba Remains an E-commerce Superpower
- Taobao and Tmall dominate major parts of Chinese online shopping
- Alibaba.com has enormous global B2B reach
- AliExpress provides international consumer commerce
- Large logistics ecosystem
- Major cloud-computing operation
- Rapid expansion in AI and quick commerce
See Alibaba’s official reports at Alibaba Group Investor Relations.
2. JD.com — $187.2 Billion
Country: China
2025 Revenue: Approximately $187.2 billion
Major Platform: JD.com
JD.com is one of the world’s largest e-commerce companies and one of China’s biggest online retailers.
Unlike marketplace models that depend heavily on third-party sellers, JD built much of its reputation through direct retail and extensive control over logistics and fulfillment.
The company developed a huge warehousing and delivery network capable of providing rapid fulfillment across China.
JD has since expanded beyond conventional online retail into logistics, healthcare, technology and other services.
For full-year 2025, JD.com reported approximately RMB1.309 trillion, or $187.2 billion, in net revenue.
That represented approximately 13% year-over-year growth.
Service revenue grew even faster than product revenue, demonstrating how JD is evolving beyond simply selling merchandise online.
Why JD.com Is So Large
- $187.2 billion in 2025 net revenue
- Massive Chinese retail operation
- Extensive warehouse network
- Advanced delivery infrastructure
- Growing logistics and technology services
- Major direct-retail business
Read the latest results from JD.com Investor Relations.
1. Amazon — $716.9 Billion
Country: United States
2025 Revenue: Approximately $716.9 billion
Major Platform: Amazon
Amazon is the biggest e-commerce company in the world in 2026 by consolidated annual revenue.
The company reported approximately $716.9 billion in 2025 revenue, making it not only the largest company in this e-commerce comparison but also the number-one company on the 2026 Fortune Global 500 by revenue.
Amazon began as an online bookstore in 1994 before expanding into virtually every major retail category.
Its e-commerce ecosystem now includes first-party retail, third-party marketplace sellers, Prime memberships, fulfillment services, advertising and an enormous logistics network.
Amazon Web Services has also transformed the company into one of the world’s most important cloud-computing providers.
That creates an important methodological point: not all of Amazon’s $716.9 billion in revenue comes from e-commerce.
Nevertheless, online commerce remains fundamental to Amazon’s identity, customer ecosystem and global reach.
In 2026, Amazon overtook Walmart at the top of the Fortune Global 500 revenue ranking, ending Walmart’s long run as the world’s largest company by revenue.
Why Amazon Ranks #1
- Approximately $716.9 billion in annual revenue
- Enormous global online marketplace
- Massive Prime membership ecosystem
- Extensive fulfillment and logistics infrastructure
- Major third-party seller network
- Leading cloud-computing business through AWS
- Growing advertising and AI businesses
Explore the company’s reports through Amazon Investor Relations.
Summary: Top 10 Biggest E-commerce Companies in the World in 2026
| Rank | Company | Main Market / Origin | Latest Full-Year Revenue |
|---|---|---|---|
| 1 | Amazon | United States / Global | $716.9 billion |
| 2 | JD.com | China | $187.2 billion |
| 3 | Alibaba Group | China / Global | Approx. $148 billion |
| 4 | PDD Holdings | China / Global | $61.75 billion |
| 5 | Coupang | South Korea / International | $34.5 billion |
| 6 | MercadoLibre | Latin America | $28.9 billion |
| 7 | Sea Limited | Southeast Asia / Global | $22.9 billion |
| 8 | Rakuten Group | Japan | ¥2.497 trillion (approx. $16 billion) |
| 9 | Shopify | Canada / Global | Approx. $11.6 billion |
| 10 | eBay | United States / Global | $11.1 billion |
Note: Revenue figures represent the latest full fiscal year available in 2026. Companies have different fiscal calendars and business models. Consolidated revenue can include businesses outside pure e-commerce.
What Is the Biggest E-commerce Company in the World?
Amazon is the biggest e-commerce company in this ranking by consolidated annual revenue.
Its approximately $716.9 billion in 2025 revenue is far higher than any other company on this list.
Amazon’s scale extends well beyond online retail, however, because the company also operates AWS, advertising, subscriptions and other businesses.
What Is the Biggest E-commerce Company in China?
JD.com generates more consolidated annual revenue than Alibaba and PDD Holdings under the figures used in this comparison.
However, that does not automatically mean JD’s marketplace handles more third-party merchandise than every competitor.
JD historically operates a substantial direct-retail business, meaning it recognizes product sales differently from marketplace companies that primarily collect commissions and advertising fees.
This is why revenue and GMV should not be treated as the same measurement.
What Is GMV in E-commerce?
GMV stands for Gross Merchandise Volume or Gross Merchandise Value.
It represents the total value of merchandise sold through a commerce platform during a particular period.
Imagine a marketplace seller sells a $100 product.
The platform might record $100 toward GMV but recognize only a small commission or service fee as its own revenue.
That is why a marketplace can facilitate hundreds of billions of dollars in commerce while reporting substantially less corporate revenue.
Revenue vs GMV: Which Is Better?
Neither metric is universally better.
They answer different questions.
Revenue measures money recognized by the company under accounting rules.
GMV measures the value of merchandise flowing through the platform.
Revenue is generally more useful for comparing overall corporate financial scale, while GMV can provide a better picture of marketplace activity.
Why Isn’t Walmart Included?
Walmart is one of the world’s largest retailers and operates a rapidly growing e-commerce business.
However, most of Walmart’s enormous corporate revenue still comes from its broader omnichannel retail operation rather than a primarily digital-commerce business.
This article focuses on companies whose identities, technology platforms or business models are fundamentally associated with e-commerce.
Including every traditional retailer with an online store would turn the ranking into a general retail-company ranking rather than an e-commerce ranking.
Which E-commerce Company Is Growing the Fastest?
Growth rates vary considerably depending on the metric and geographic market.
Sea Limited reported consolidated revenue growth of more than 36% during 2025, while MercadoLibre continued delivering very strong growth across Latin America.
Shopify reported approximately 30% annual revenue growth, while PDD Holdings continued expanding its international Temu ecosystem.
Growth should always be considered alongside profitability and the size of the existing revenue base.
Why Amazon Is So Difficult to Challenge
Amazon’s competitive advantage goes far beyond having a popular shopping website.
The company has spent decades building warehouses, fulfillment centers, delivery systems, data infrastructure, merchant tools and its Prime membership ecosystem.
That infrastructure allows Amazon to offer fast delivery across a huge range of products.
Its advertising and cloud-computing businesses also provide additional revenue streams that many pure e-commerce competitors do not have.
The Rise of Temu and Shopee
Two of the most important developments in global e-commerce have been the international expansion of Temu and the continued growth of Shopee.
Temu, operated by PDD Holdings, used aggressive pricing and international marketing to build awareness across numerous markets.
Shopee has developed an especially powerful position in Southeast Asia through mobile-first shopping, integrated payments and localized logistics.
Their growth demonstrates that the global e-commerce industry is no longer dominated only by companies from the United States and China.
The Future of E-commerce: AI Shopping
Artificial intelligence could create another major shift in online commerce.
Instead of manually searching through hundreds of product listings, consumers may increasingly ask AI assistants to compare products, find deals and potentially complete purchases.
Amazon, Shopify, Alibaba, JD.com and other major commerce companies are therefore investing heavily in artificial intelligence.
AI is also being used behind the scenes for product recommendations, advertising, fraud prevention, customer service, inventory forecasting and logistics.
Frequently Asked Questions
What is the biggest e-commerce company in the world in 2026?
Amazon is the biggest company in this e-commerce-focused ranking by consolidated annual revenue, reporting approximately $716.9 billion for 2025.
What is the biggest Chinese e-commerce company?
JD.com has the highest consolidated annual revenue among the Chinese e-commerce-focused companies in this ranking, followed by Alibaba Group and PDD Holdings.
What company owns Temu?
Temu is part of PDD Holdings, which also operates the Pinduoduo platform.
Who owns Shopee?
Shopee is owned by Sea Limited, a Singapore-based technology company that also operates digital financial-services and gaming businesses.
What is the biggest e-commerce company in Latin America?
MercadoLibre is the dominant e-commerce ecosystem across much of Latin America and also operates Mercado Pago, logistics, advertising and financial services.
What is the biggest e-commerce company in South Korea?
Coupang is one of South Korea’s largest and most influential e-commerce platforms and operates an extensive proprietary fulfillment network.
Is Shopify bigger than eBay?
By the latest annual corporate revenue figures used in this article, Shopify has moved slightly ahead of eBay. The companies have very different business models, however, so GMV and revenue comparisons tell different stories.
Is Alibaba bigger than Amazon?
By consolidated corporate revenue, Amazon is significantly larger. Alibaba operates a marketplace-oriented model, however, so comparing revenue alone does not measure the full value of merchandise transacted across Alibaba’s platforms.
Explore More TopMost10 Business Rankings
Visit Business & Companies for more rankings covering the world’s largest companies, banks, brands and entrepreneurs.
Explore Tech for rankings and articles covering technology companies, artificial intelligence, apps and startups.
You can also visit Wealth & Net Worth for billionaire, founder and CEO rankings.
Final Thoughts
The world’s biggest e-commerce companies in 2026 show just how deeply online shopping has become integrated into the global economy.
Amazon remains in a class of its own by consolidated revenue, while JD.com, Alibaba and PDD Holdings demonstrate the extraordinary scale of China’s digital-commerce industry.
Coupang has built one of the world’s most sophisticated fulfillment networks, MercadoLibre continues dominating Latin American digital commerce, and Shopee has developed into an enormous platform across Southeast Asia.
Meanwhile, Shopify demonstrates that a company does not need to own a giant consumer marketplace to become one of the most important businesses in global commerce.
The next stage of competition will increasingly involve artificial intelligence, faster logistics, digital payments, cross-border shopping and new ways for consumers to discover products.
TopMost10 will update this ranking as companies release new annual financial results and the global e-commerce landscape changes.
